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The Impacts of E-Business, E-Negotiations and Trust Building on E-Agribusiness Performance.

Omar, Asem O Ali (2007) The Impacts of E-Business, E-Negotiations and Trust Building on E-Agribusiness Performance. Masters thesis, Universiti Utara Malaysia.

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Abstract

The topic of this paper is "The impacts of e-business, e-negotiation and trust building on e-agribusiness performance". The main purpose of this study are to investigate the factors affecting the e-business and e-agribusiness performance, to-investigate the influence of e-negotiations in improving e-agribusiness performance, to investigate the factor of trust that can influence the e-agribusiness performance and to determine the interaction of e-business, e-negotiation, and trust building in e-agribusiness performance. This study was conducted among fifty Master of Business Administration (MBA) students in University Utara Malaysia only. The finding obtained from this study indicated that there was a significant (2 tailed significant) relationship between independent variables (e-business, e-negotiation, and trust building) and dependent variable (e-agribusiness performance). In sum, the result obtained from this study indicated that four hypotheses tested in this study were accepted.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Business, Agricultural, Commerce, Marketing Management, Electronic Business
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD61 Risk Management
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 21 Jun 2009 07:27
Last Modified: 24 Jul 2013 12:05
URI: http://etd.uum.edu.my/id/eprint/101

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