UUM Electronic Theses and Dissertation
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User's Satisfaction of Using Mobile Reservation Technology Case Study : Mobile Ticketing Reservation System

Abdul Romae, Hawor (2004) User's Satisfaction of Using Mobile Reservation Technology Case Study : Mobile Ticketing Reservation System. Masters thesis, Universiti Utara Malaysia.

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Abstract

The mobile devices and the emergence of wireless technologies are rapidly increasing. Firms adopted mobile devices and wireless technologies to assist and improve their business’ performances. With mobile commerce (M-commerce) technology, mobile ticketing reservation, service will be possible anywhere at anytime. This research aims to study the user’s satisfaction of using mobile ticketing reservation technology by using a prototype called “Mobile Ticketing Reservation Systems (MTRS)” which demonstrates the implication and the usefulness of wireless technology or the ticketing reservation system. The target users of this study are
staffs of Faciilty of Information Technology at Universiti Utara Malaysia (UUM), Sintok. The prototype is primarily the concepts of airline ticketing reservation express
service. The findings of this study revealed that the respondents are satisfied with the MTRS prototype. This study also proposed several recommendations for future
research.

Item Type: Thesis (Masters)
Supervisor : UNSPECIFIED
Item ID: 1083
Uncontrolled Keywords: User's Satisfaction, Mobile Reservation, Case Study, Mobile Ticketing Reservation System
Subjects: H Social Sciences > HF Commerce. > HF5548.34 Mobile Commerce
Divisions: Faculty and School System > Sekolah Siswazah
Date Deposited: 19 Jan 2010 10:00
Last Modified: 24 Jul 2013 12:10
Department: Graduate School
URI: https://etd.uum.edu.my/id/eprint/1083

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