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Exploring The Opportunities and Limitations Of Mobile Commerce (M-Commerce) Performance : A Preliminary Study

Ibrahim, Musbah (2007) Exploring The Opportunities and Limitations Of Mobile Commerce (M-Commerce) Performance : A Preliminary Study. Masters thesis, Universiti Utara Malaysia.

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Abstract

Generally, the purpose of this study was to explore the opportunities and limitation in mobile commerce toward the performance in m-commerce among the user of m commerce and to examine the relationship between opportunities and limitation toward performance in m-commerce. So, the main purposes of this study are; (a) to investigate the relationship between opportunities and performance in m-commerce; (b) to investigate the relationship between limitations and performance in m-commerce, and (c) to investigate the relationship between opportunities and limitation with the performance of m-commerce. Moreover, this study determines whether the dimensions of opportunities and limitation in m-commerce moderate the relationship with performance in m-commerce. Data were collected from 40 UUM MBA students by using simple random sampling. The study showed that limitation in m-commerce dimensions only related with performance in m-commerce. The study also found out that the dimensions limitation in m-commerce influenced performance in m-commerce. Thus only dimension of limitation in m-commerce and the dimension performance in m-commerce are related significantly.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Commerce, Communication, Mobile System, Technology
Subjects: H Social Sciences > HF Commerce. > HF5548.34 Mobile Commerce
Divisions: College of Business (COB)
Depositing User: Mrs Hafiza Mohd Akhir
Date Deposited: 18 Aug 2009 01:30
Last Modified: 24 Jul 2013 12:05
URI: http://etd.uum.edu.my/id/eprint/116

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