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Faktor-Faktor yang Memotivasikan Remaja untuk Membuat Pembelian Telefon Bimbit

Waida Irani, Mohd. Fauzi (2003) Faktor-Faktor yang Memotivasikan Remaja untuk Membuat Pembelian Telefon Bimbit. Masters thesis, Universiti Utara Malaysia.

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Abstract

In the era of mobility and wireless communications, a fixed line phone is no longger in vogue in the eyes of many growing children, especially teenagers. Hereby, in many countries including Malaysia, it is already a common sight to see teenagers talking on the mobile phone on the city streets, oblivious of the people passing by. For many parents, giving mobile phone to their teen provides a sense of safety and it is much casier for them to call home in case of emergency. With the advent of the short message service, wireless application protocol and a host of new application, teenagers are bound to spend more time on the mobile phone than anything else. Hence, this research was done to examine the motivation factors occur, among teenagers before they decide to buy the mobile phones. What are the reasons that influence them to buy the mobile phone? The data on this research are examined based on the design of the questionnaires which was given to the 200 respondents in Jitra, but only 193 can be considered. Results indicated that teens were more concerned, with the function and the design or style of the mobile phone before they buy rather than prestige and promotion influence. Besides that, the research found that, the most popular brand among the teenagers is Nokia compare to the other brand but teens may switch to another brands when the age increase. The hyphothesis test was done by using the correlation and also the ANOVA test. Result indicated that, all dimension are significant and have relationship with each other. Otherwise, in ANOVA test, result indicated that, only three dimension such as function, prestige and promotion are significant. Besides that, the research also found that, there is a difference of the mobile phone price among teenagers that have difference family income.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Mobile Phones, Teenagers, Buying Motivation
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication
Divisions: Faculty and School System > Sekolah Siswazah
Depositing User: Mrs Shamsiah Mohd Shariff
Date Deposited: 25 Jan 2010 03:34
Last Modified: 24 Jul 2013 12:10
URI: http://etd.uum.edu.my/id/eprint/1164

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