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The Effectiveness of Virtual Reality in Tourism of Malaysia : An Empirical Study in Northern Region

Rajan, Yenganaidu (2005) The Effectiveness of Virtual Reality in Tourism of Malaysia : An Empirical Study in Northern Region. Masters thesis, Universiti Utara Malaysia.

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Abstract

The research is to identify the effectiveness of virtual tour in order to develop the country's tourism industry. A prototype of virtual tour and 100 questionnaires are distributed to the respondents around the northern region of Malaysia. The data analysis have been done using SPSS version 11.5. The questionnaires is tested with 0.7692 Reliability Coefficients. Overall, statistic shows that 17% or 17 respondents are agreed that virtual reality is moderately effective and other 83 respondents of 83% think that the effectiveness of virtual reality more than moderate. None of the respondent believes that the virtual reality technology will be ineffective to tourism industry.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Virtual Reality, Virtual Tour, Virtual Environment, Tourism, Effectiveness
Subjects: Q Science > QA Mathematics > QA71-90 Instruments and machines
Divisions: Faculty and School System > Faculty of Information Technology
Depositing User: Mrs Shamsiah Mohd Shariff
Date Deposited: 09 Feb 2010 01:14
Last Modified: 24 Jul 2013 12:11
URI: http://etd.uum.edu.my/id/eprint/1335

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