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Requirement Model for Small Agribusiness Web-Based Marketing System

Khalifa, Ibrahim Mohamed (2006) Requirement Model for Small Agribusiness Web-Based Marketing System. Masters thesis, Universiti Utara Malaysia.

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Abstract

The information and communication technology (ICT) provides a good channel to communicate information among businesses. By using this mean, information can be dispersed across geographical boundary and without time constraint. The major ICT applications such as email and web-sites allow businesses to expand their products to the larger market size. Email and web-site can be very cost effective product marketing strategy especially for small and medium enterprises (SME). This kind of marketing strategy has been implemented in various countries for various kinds of products and services. However, the implementation of web-based marketing for small agribusiness enterprises is quite new. This research is intended to discuss the requirement model for small agribusiness web-based marketing system.

Item Type: Thesis (Masters)
Uncontrolled Keywords: e-Commerce, Small Agribusiness Enterprises, Agricultural Industries, System Design, Web Marketing
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication
Divisions: Faculty and School System > Faculty of Information Technology
Depositing User: Ms Rohaida Rohani
Date Deposited: 22 Jun 2010 03:57
Last Modified: 24 Jul 2013 12:13
URI: http://etd.uum.edu.my/id/eprint/1841

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