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A Design Customer Relationship Management (CRM) at Perlis FAMA Collection Center

H. Muragaa, Wisam (2006) A Design Customer Relationship Management (CRM) at Perlis FAMA Collection Center. Masters thesis, Universiti Utara Malaysia.

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Abstract

Farmers in Perlis are facing some of problems in marketing because they do not have information to market their vegetables and fruits. Thus, they produce vegetables and fruits not according to marketing needs but according to the season. This study tries to guide them to produce products according to marketing needs through the web based that they can interact with it all the day within all the week.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Customer Relationship Management(CRM), Farmers, Agricultural Product, System Design
Subjects: H Social Sciences > HF Commerce. > HF5001-6182 Business
Divisions: Faculty and School System > Faculty of Information Technology
Depositing User: Ms Rohaida Rohani
Date Deposited: 06 Jun 2010 02:28
Last Modified: 24 Jul 2013 12:13
URI: http://etd.uum.edu.my/id/eprint/1863

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