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Evaluation of Usability of C2C Web Site: A Case Study of eBay.com

Salleh, Yuslina (2006) Evaluation of Usability of C2C Web Site: A Case Study of eBay.com. Masters thesis, Universiti Utara Malaysia.

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Due to the rapid change and high competitive of the world market today, people are imperatively to conduct business in the modem and easy way in order to remain competitive and profitable. Web site is popular way of conducting business regarding to get any things via the Internet. Most people are adopted portal initiative to sell their things in order to gain lower cost, and reduce time to market. However, there are many C2C (customer-to customer) web site available but there have no standardize C2C web site to be a practice among them in order to ensure it is a user-centered design. The objective of this paper to evaluate the usability of C2C web site to know whether it is meets customer's requirements as well. This paper presents the review of the literature regarding to the e-commerce, usability model and how to evaluate the usability of the web site, as well as the usability of eBay.com web site.

Item Type: Thesis (Masters)
Uncontrolled Keywords: e-Commerce, Website Usability, eBay.com
Subjects: H Social Sciences > HF Commerce. > HF1-6182 Commerce
Divisions: Faculty and School System > Faculty of Information Technology
Depositing User: Ms Rohaida Rohani
Date Deposited: 07 Jun 2010 08:24
Last Modified: 24 Jul 2013 12:13
URI: http://etd.uum.edu.my/id/eprint/1868

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