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Effect of Market Orientation on Small Business Performance

Galbun, Emad B. A. (2008) Effect of Market Orientation on Small Business Performance. Masters thesis, Universiti Utara Malaysia.

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The aims of this study are to investigate whether there is any relationship between the small business firm performance and the practice of market orientation. This study will investigate the direct linkage between small business performance and the practice of market orientation in small business sector. Additionally, this study will also help small business owners or entrepreneurs to actually practice marketing concept in their organization. Data were collected using a survey method and questionnaires were delivered personally and by mail to the owners of small firms operating in the areas of Changlun town and small businesses operating in UUM shopping malls as well. The sample size was 40 firms which were selected among small firms operated in Changlun and UUM. The result of the hypothesis regression analyses indicated that all hypotheses test were supported and there is certainly a positive effect and significant relationship between the three dimension/factor of market orientation and firm performance in small firms.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Small business, Entreprenuership
Subjects: H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 30 Aug 2009 05:32
Last Modified: 24 Jul 2013 12:06
URI: http://etd.uum.edu.my/id/eprint/207

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