UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

Effect of Market Orientation on Small Business Performance

Galbun, Emad B. A. (2008) Effect of Market Orientation on Small Business Performance. Masters thesis, Universiti Utara Malaysia.

[thumbnail of Emad._B._A._Galbun.pdf] PDF
Emad._B._A._Galbun.pdf
Restricted to Registered users only

Download (3MB) | Request a copy
[thumbnail of Emad._B._A._Galbun.pdf]
Preview
PDF
Emad._B._A._Galbun.pdf

Download (483kB) | Preview

Abstract

The aims of this study are to investigate whether there is any relationship between the small business firm performance and the practice of market orientation. This study will investigate the direct linkage between small business performance and the practice of market orientation in small business sector. Additionally, this study will also help small business owners or entrepreneurs to actually practice marketing concept in their organization. Data were collected using a survey method and questionnaires were delivered personally and by mail to the owners of small firms operating in the areas of
Changlun town and small businesses operating in UUM shopping malls as well. The sample size was 40 firms which were selected among small firms operated in Changlun and UUM. The result of the hypothesis regression analyses indicated that all hypotheses test were supported and there is certainly a positive effect and significant relationship between the three dimension/factor of market orientation and firm performance in small firms.

Item Type: Thesis (Masters)
Supervisor : UNSPECIFIED
Item ID: 207
Uncontrolled Keywords: Small business, Entreprenuership
Subjects: H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions: College of Business (COB)
Date Deposited: 30 Aug 2009 05:32
Last Modified: 24 Jul 2013 12:06
Department: Faculty of Business Management
URI: https://etd.uum.edu.my/id/eprint/207

Actions (login required)

View Item
View Item