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Kajian Penerokaan Usahawan Ibu Tunggal di Negeri Perlis

Jamsari, Jamaluddin (2010) Kajian Penerokaan Usahawan Ibu Tunggal di Negeri Perlis. Masters thesis, Universiti Utara Malaysia.

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Abstract

This research aims to better understand the involvement of single mothers in Perlis in entrepreneurship in the effort to help them become successful entrepreneurs. The research focus on identifying the profiles of the single mothers entrepreneurs in Perlis, the factors that motivate them to be involved in business, their perceptions on what leads to the success and failure of business, and the problems they faced. A structured questionnaire was used as the method to collect the data through interviews with 60 single mother entrepreneurs. The data was analyzed by descriptive statistic using Statistical Package for Social Science (SPSS) version 12.0. The research result shows that most of the single mother entrepreneurs in Perlis are still new in business, require more assistance and their business has the potential for development. They are motivated to become entrepreneurs to be independent, to gain more money to support the family apart from receiving support from family and friends. These women perceive that making sure the customers are happy leads to success in business while improper conduct in organizing business systematically, such as budget preparation, balance sheet and stock control can lead to failure. Financial problem is still a main issue among this group.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Entrepreneurship, Single Mothers, Perlis
Subjects: H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 22 Mar 2011 06:24
Last Modified: 24 Jul 2013 12:15
URI: http://etd.uum.edu.my/id/eprint/2281

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