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The Mobile Travelers Behavior Of Postgraduate Students In Universiti Utara Malaysia.

Khaled, Kays Moh S.L. (2008) The Mobile Travelers Behavior Of Postgraduate Students In Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

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Abstract

The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and mobile travelers of postgraduate students. Theory of Planned Behavior (TPB) employed as the underlying to figure out the description about mobile traveler behavior among postgraduate students. Postgraduate students at Universiti Utara Malaysia (UUM) would be the respondents of the present study. Their perception about each variable of the planned behavior examined through the model existed. Unit of analysis of postgraduate students in every subject of study in master and doctoral level selected as sample to determine their behavior in mobile travelers.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Attitude Towards, Subjective Norms, Perceived Behavior Control, Postgraduate Universiti Utara Malaysia
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 02 Sep 2009 04:00
Last Modified: 24 Jul 2013 12:06
URI: http://etd.uum.edu.my/id/eprint/232

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