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Cybic: The Persuasive Technology Project to Raise Cyberbullying Awareness

Faizul Hisham, Abu Bakar (2010) Cybic: The Persuasive Technology Project to Raise Cyberbullying Awareness. Masters thesis, Universiti Utara Malaysia.

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In the past bullies always disturb children in schools and wherever they can. Presently, bullies have a new site for bullying: cyber space. Nasty chat are spread through e-mail, posted on Social Networking Sites and sent as text messages. These negative activities are known as cyber bullying. Since this is a new trend especially in Malaysia, the main focus of this research is to raise the awareness of students concerning cyberbullying by using Persuasive Technology. It is aimed at secondary school students. The methodologies that will be used are survey (questionnaire), Facebook group CyBIC (as Persuasive Technology), and a forum (involving lecturers and educators, UUM students, school students, IT expert (Cyber Security Malaysia) and counsellor). The expectation of this project is that the awareness of cyberbullying phenomenon will be raised in Malaysian schools and perhaps other educational institutions as well.

Item Type: Thesis (Masters)
Uncontrolled Keywords: cyberbullying, persuasive technology, behaviour, social networking sites, Facebook
Subjects: H Social Sciences > HV Social Pathology. Social and Public Welfare
Divisions: College of Arts and Sciences (CAS)
Depositing User: Mr Husni Ismail
Date Deposited: 30 May 2011 06:38
Last Modified: 24 Jul 2013 12:15
URI: http://etd.uum.edu.my/id/eprint/2338

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