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A Study of Consumers' Adoption Towards Islamic Banking Products and Services in the State of Kedah Darulaman

Ravindran, Raman (2010) A Study of Consumers' Adoption Towards Islamic Banking Products and Services in the State of Kedah Darulaman. Masters thesis, Universiti Utara Malaysia.

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Abstract

The aim of this study is to examine the level of lslamic banking adoption and to identify factors that influence its adoption in the state of Kedah Darul Aman, Malaysia. Islamic banking has evolved as a new reality in the international financial scene since 1970s. Since then, numerous studies have been undertaken by researchers to examine issues related to Islamic banking across the globe. In Malaysia, Islamic banking started in 1983 with the establishment of Banks Islam Malaysia Berhad. The emergence of a new generation of consumers in Malaysia, who are knowledgeable and educated, had expected superior and innovative financial products and services to fulfill their financial needs. This poses new challenges to the banking sector in general and Islamic banking in particular, due to the different perception of banking customers towards Islamic banking. The underpinning theory adopted for this study is based on Roger's (1995) diffusion of innovation that is used to develop the conceptual framework. Quantitative method in the form of survey using questionnaire is used to conduct this study. A total of 192 respondents had participated in this survey. Multiple analytical techniques including factor analysis, logistic regression and descriptive statistics were used to analyze the data and test the model. The results show that Islamic banking adoption is still low among bank customers. Economic advantage is the only factor that is significantly associated with Islamic banking adoption.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Islamic Banking, Conventional Banking, Adoption factors, Diffusion Of Innovation
Subjects: H Social Sciences > HG Finance
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 02 Oct 2011 00:59
Last Modified: 24 Jul 2013 12:16
URI: http://etd.uum.edu.my/id/eprint/2443

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