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Logistic: Supply Chain Management and Purchasing Strategy "Case Study of Giant Hypermarket"

Norliza, Hamir Basah (2007) Logistic: Supply Chain Management and Purchasing Strategy "Case Study of Giant Hypermarket". Masters thesis, Universiti Utara Malaysia.

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Abstract

This research aims to explore about supply chain management and purchasing strategies at Giant Hypermarket. It is because for more one a decade, supply chain (SCM) has received increased attention among the industries for achieving competitive advantage. Supply chain management is a fundamental concept that has evolved to enable organizations to improve their efficiency and effectives in the global and highly competitive environment of the twenty-first century. Supply chain management (SCM) is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy customer requirements as efficiently as possible. For this research study, the interview session was designed in order to collect the data and information. The interviews have been done in three sessions to collect the information needed. A descriptive analysis is used in this study to explain regarding marketing policy, pricing policy, purchasing policy, quantity and delivery policy, human resource management policy and Just-in time purchasing strategies. This study also used qualitative methods, that indicates are methods that do not involve measurement or statistics. Supply Chain Management integrates supply and demand management within and across companies. Organizations increasingly find that they must rely on effective supply chains, or networks, to successfully compete in the global market and networked economy. Therefore, this study attempt to know and understand the important of supply chain management and purchasing strategies in the organization with hoping that the knowledge of this study will provide useful inputs to organization in developing impressive supply chain management and purchasing strategies to increase organization efficiency and effectiveness.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Management, Purchasing, Supply Chain Management
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD28-70 Management. Industrial Management
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 26 Oct 2008 08:59
Last Modified: 24 Jul 2013 12:05
URI: http://etd.uum.edu.my/id/eprint/25

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