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Service Quality in Universiti Kebangsaan Malaysia (UKM)

Azanee, Othman (2011) Service Quality in Universiti Kebangsaan Malaysia (UKM). Masters thesis, Universiti Utara Malaysia.

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The study was done in UKM. The purpose of the study is to examine students opinion about the attributed of quality and service in UKM. The objectives are to study the perception and expectation of students about service quality at UKM. Population study is UKM students. There are 200 respondents selected as a sample in this study based upon a simple random sampling. From the study the main finding had found that UKM do not achieve service quality standard expected by the students. The study suggests some recommendation to improve UKM quality service.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Service Quality, Universiti Kebangsaan Malaysia (UKM)
Subjects: H Social Sciences > HF Commerce.
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 31 Oct 2011 01:13
Last Modified: 18 Apr 2016 06:49
URI: http://etd.uum.edu.my/id/eprint/2500

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