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Factors Influencing E-Banking Adoption Among Customers in Libyan Banks

Emzio, Salem Ogrirh Omar (2010) Factors Influencing E-Banking Adoption Among Customers in Libyan Banks. Masters thesis, Universiti Utara Malaysia.

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Abstract

Banking has always been a highly information intensive activity particularly over the last few decades that information and Communication technology (ICT) has affected the banking industry heavily. One of the most growing phenomenon's in financial services is internet banking. The main aim of this study is to determine or examine the factors that influence the adoption of internet banking among bank customers in Libya. In the process of finding the desired objectives, four variables were considered based on previous studies to be the independent variables of this study. To this end, perceived ease of use, perceived usefulness, perceived credibility and computer self efficacy were tested on e-banking adoption. A survey form of study was considered as questionnaires were distributed among the respondents of this study. The subsequent result shows that all the variables considered are significantly related to e-banking adoption. Discussions, recommendations and conclusions are also reported.

Item Type: Thesis (Masters)
Uncontrolled Keywords: E-Banking Adoption, Customers, Libya
Subjects: H Social Sciences > HG Finance
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 22 Nov 2011 09:10
Last Modified: 24 Jul 2013 12:16
URI: http://etd.uum.edu.my/id/eprint/2542

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