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A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System

Juwairiah, Mohamad (2011) A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System. Masters thesis, Universiti Utara Malaysia.

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Abstract

Islamic Bank gives the optional for customers either Muslim or non-Muslim to choose what type of products that made them convenience to have. According to the reports provided, the percentage of non-Muslim that prefers Islamic banking products is increasing every year. How non-Muslim communities can is thought to select banking products? This study will analyze the level of customers acceptance towards the IBP among non-Muslim that offered by IBS and the relationship with four factors including knowledge, understanding, awareness, and perception. Malaysia is a multicultural country but the percentage of Muslims is higher compare to other races (Chinese and Indian). Although, they have option to conventional banking products, but they still choosing IBP as their choices. At last of study, readers could be determining the relationship between few factors that drives non-Muslim customers with their acceptance on IBP. The factors are including customer's knowledge, customer's understanding, customer's positive perception, and the level of awareness perceived among non-Muslim customers. Researchers have carried out some analysis on information collected from 140 non-Muslim customers who have engaged with the Islamic banking products in Dual Banking System offered by conventional banks around Changlun, Jitra, and Alor Setar. The selection of samples was based on convenience and these customers were randomly picked. The data were collected through self-administered questionnaires distributed by researcher. A series of interview with banks personnel and customers were also conducted. The data was analyzed by SPSS system. Then, the finding of this study showed that there are significance relationship between customer's knowledge, customer's understanding, customer's positive perception, and the level of awareness perceived among non-Muslim customers and acceptance towards of IBP and services among non-Muslim.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Customer's Acceptance, Islamic Banking Product, Non-Muslim, Dual Banking System
Subjects: H Social Sciences > HG Finance
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 11 Dec 2011 10:16
Last Modified: 19 Apr 2016 01:12
URI: http://etd.uum.edu.my/id/eprint/2583

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