Koh, Boon Siew (2011) Determinants that Influence Intention to Share Information on Blogs. Masters thesis, Universiti Utara Malaysia.
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Abstract
This study examines factors that influence the intention to share knowledge through blog among Intel's users. The study was a cross sectional study where respondents' perception
was measured at one point in time. 118 respondents participated in this study. In this study, three factors were tested to understand the intention to share knowledge among bloggers at Intel. Correlation analyses were conducted to test the relationship between organizational factors, individual factors and technology factors and intention to share knowledge through blog, whereas descriptive analysis was conducted to analyze demographic characteristics of participants. To test which factor has the significant contribution towards intention to share
knowledge through blog, regression analysis was conducted. The results show that there was an association between all the three factors (organizational, individual and technology) and intention to share knowledge through blog. Though all the three factors indicate significant positive relationship with intention to share information through blog, individual factor makes the strongest contribution to explain the intention to share knowledge through blog.
Item Type: | Thesis (Masters) |
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Supervisor : | Othman, Siti Zubaidah |
Item ID: | 2601 |
Uncontrolled Keywords: | Knowledge Sharing, Blog, Intel's Users |
Subjects: | T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication |
Divisions: | Othman Yeop Abdullah Graduate School of Business |
Date Deposited: | 19 Dec 2011 07:29 |
Last Modified: | 19 Apr 2016 01:28 |
Department: | Othman Yeop Abdullah Graduate School of Business |
Name: | Othman, Siti Zubaidah |
URI: | https://etd.uum.edu.my/id/eprint/2601 |