Joma, Slah Eddeen Mummar M. (2008) Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia. Masters thesis, Universiti Utara Malaysia.
Slah_Eddeen_Mummar_M._Joma.pdf
Restricted to Registered users only
Download (4MB) | Request a copy
Slah_Eddeen_Mummar_M._Joma.pdf
Download (747kB) | Preview
Abstract
This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis And Celcom) in Universiti Utara Malaysia, Sintok, Kedah, Malaysia.
This study is designed to provide the benefit for marketing practitioners, especially for GSM provider in UUM areas. For marketing practitioners, the aim is to offer a holistic and in-depth overview of how customer forms, experience and exploit their satisfaction towards services that offered by the mobile phone provider.
Item Type: | Thesis (Masters) |
---|---|
Supervisor : | UNSPECIFIED |
Item ID: | 270 |
Uncontrolled Keywords: | Service Quality, Customer Satisfaction, Mobile Phone Provider |
Subjects: | H Social Sciences > HF Commerce. > HF5001-6182 Business |
Divisions: | College of Business (COB) |
Date Deposited: | 27 Sep 2009 03:41 |
Last Modified: | 24 Jul 2013 12:06 |
Department: | Faculty of Business Management |
URI: | https://etd.uum.edu.my/id/eprint/270 |