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E-Catalog: Business Process Re-Engineering of Avon (M) Product Catalog Distribution Process

Siti Fatimah, Yusof (2011) E-Catalog: Business Process Re-Engineering of Avon (M) Product Catalog Distribution Process. Masters thesis, Universiti Utara Malaysia.

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The traditional printed paper based product catalog is restricted to customers and places, which is difficult to handle in addition to time and cost of printing, storage area and shipping. Thus, this study attempts to present results of a Business Process Re-engineering (BPR) of a direct selling catalog distribution that is able to eliminate such physical limitations and enable the distribution business process to become more efficient. Incorporating e-catalog as an outcome of the BPR shows that the business process can be simplified from 32 activities to 13 activities. With this approach the percentage of process efficiency rate for business process selected has been increased dramatically from 20% up to 86% and also reduced the waiting rate from 55% to 7%. In order to rate the usefulness of e-catalog, 30 respondents from Avon dealers were selected to test the e-catalog prototype. The final result indicated that Business Process Re-engineering has the capability to simplify fairly complex manual and paper-based processes, resulting in better, more efficient e-catalog distribution system.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Business Process Re-Engineering, Avon (M) Product Catalog Distribution Process, E-Catalog
Subjects: T Technology > T Technology (General)
H Social Sciences > HF Commerce. > HF5001-6182 Business
Divisions: College of Arts and Sciences (CAS)
Depositing User: Mr Husni Ismail
Date Deposited: 07 Feb 2012 09:16
Last Modified: 28 Apr 2016 00:30
URI: http://etd.uum.edu.my/id/eprint/2701

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