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Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad

Deivanai, Kaivaliam (2001) Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad. Masters thesis, Sekolah Siswazah.

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Abstract

Customer relationship management is the latest approach practiced by most organizations to ensure customer satisfaction is guaranteed. Moreover this ensures that an organization's profit is increased in long term, as customers feel valued. To achieve this, an organization has to ensure that all issues and challenges are addressed and where necessary improvements are recommended before implementing CRM. Without a thorough research, definitely investments in millions will go to waste. This research paper is intended to address and discuss issues and challenges that lie ahead before realizing CRM. This paper also focuses on the best method to be adopted by an organization adopting CRM.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Customer Relationship Management, Customer Satisfaction, Malayan Banking Berhad
Subjects: H Social Sciences > HF Commerce. > HF5001-6182 Business
Divisions: Faculty and School System > Sekolah Siswazah
Depositing User: Mrs Hafiza Mohd Akhir
Date Deposited: 28 Sep 2009 08:29
Last Modified: 24 Jul 2013 12:06
URI: http://etd.uum.edu.my/id/eprint/273

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