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A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus)

Zaid, Mat Yusop (2011) A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus). Masters thesis, Universiti Utara Malaysia.

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Abstract

The purpose of this research is to empirically determine what the behaviors of non-academic staff of UiTM that leads to students' satisfaction. The objectives of conducting this research are to identify the factors that influence students' satisfaction as regard to behavior of non academic staff, to identify the current level of students' satisfaction towards non academic staff behavior and to provide recommendations on how to make satisfied students. Researcher had identified two criteria that lead to students' satisfaction namely responsiveness and courtesy. The respondents of this research are the students from UiTM Pahang (Jengka Campus). The methods used by the researcher to analyze the data are Reliability Testing, Respondent Profile and Frequency Analysis. The result that the researcher found from this research is students are really not satisfied with responsiveness showed by non academic staff. Non academic staff must improve this attribute in order to gain students satisfaction.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Student Satisfaction, Administrative Staff Behaviour, Higher Education Institutions
Subjects: H Social Sciences > HF Commerce. > HF1-6182 Commerce
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 19 Mar 2012 07:54
Last Modified: 24 Apr 2016 02:03
URI: http://etd.uum.edu.my/id/eprint/2768

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