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Determinants of User Acceptance of Online Airline Reservation System.

Ahmad Tahawi, Mohamad (2007) Determinants of User Acceptance of Online Airline Reservation System. Masters thesis, Universiti Utara Malaysia.

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Abstract

The growth of the IT usage has been tremendous in the world of business today and no doubt it has been widely used in the area of airline industry. The online airline reservation system is one of the examples of such application of the technology. This study is a userfocused research that aims to identify the factors that determine acceptance of online airline reservation system by users. Adapting the technology acceptance model (TAM) as a theoretical framework, this study examines the variables perceived usefulness and perceived ease of use as antecedents of behavior intention to use the technology. Furthermore this study examines the effect of computer self-efficacy (external variable) as determinant towards perceived usefulness and perceived ease of use. A survey of 51 lecturers representing different faculties in Universiti Utara Malaysia (UUM) supports TAM in predicting the intention of users to adopt online airline reservation system. Findings also show the significant effect of computer self-efficacy in explaining behavior intention through perceived ease of use and perceived usefulness.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Online Reservation, Online Airline Reservation System, Technology Acceptance Model
Subjects: H Social Sciences > HF Commerce. > HF5001-6182 Business
H Social Sciences > HF Commerce. > HF5601-5689 Accounting
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 30 Oct 2008 07:42
Last Modified: 24 Jul 2013 12:05
URI: http://etd.uum.edu.my/id/eprint/28

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