Conceptual Design Model of Computerized Personal-Decision AID (ComPDA)

To date, the attentions given to the improvement of decision support at organizational level has been enormous. On the contrary, academic research in improving the performance of computerized decision aid (CDA) for personal decision is lacking, in which some are dated. Nowadays, the existence of CDA which handles personal decision is mushrooming and progressively getting attention from users. Despite that, users’ perceptions of the suitable decision strategy and technique for CDA have not been subjected to systematic investigation. Literature reviews also indicate that most users do not go for complex mathematical techniques despite the fact that these techniques are better at handling the risks and uncertainties in decisions. In fact, more often than not, the development process of CDAs does not seem to adhere to any conceptual and theoretical model. In view of that, this study aims to propose a conceptual design model for computerized personal-decision aid (ComPDA). The following objectives are outlined to support the general aim: (i) to identify appropriate decision strategy and technique for ComPDA, (ii) to incorporate identified strategy and technique in the construction of conceptual design model for ComPDA (iii) to validate the conceptual design model in different situations via prototyping method and (iv) to measure the users’ perceived helpfulness of the ComPDA prototypes. Participatory design method was implemented in order to achieve objective i and ii. The findings were incorporated into the construction of the conceptual design model of ComPDA. In achieving objective iii, the conceptual design model was validated in two different case studies via prototyping: A- choosing development methodology in mobile computing course (md-Matrix); and B- purchasing a mobile phone (ep-Matrix). In achieving objective iv, an instrument (named as Q-HELP) was developed to measure the helpfulness (HLP) of the prototypes. This study identified four relevant constructs pertinent to helpfulness; reliability (REL), decision making effort (EFF), confidence (CON), and decision awareness (AWR). Altogether, 122 respondents participated where 63 were from case study A and 59 from case study B. Eight hypotheses were formulated comprising testing for correlation between all the constructs in Q-HELP with helpfulness, testing the average time spent to make a selection with and without the proposed ComPDA and testing if the mean score of helpfulness of the proposed ComPDA is high. Paired Samples t Test, Pearson Correlation analyses and descriptive analyses were utilized to validate the hypotheses. The results show that: REL and HLP are significantly correlated, EFF and HLP are significantly correlated, CON and HLP are significantly correlated, AWR and HLP are significantly correlated, the use of md-Matrix and ep-Matrix significantly reduces the time spent to make selection, mean score of helpfulness of md-Matrix is fairly high and mean score of helpfulness of ep-Matrix is high. However, it is concluded that the overall results exhibit sufficient indication that md-Matrix and ep-Matrix were found helpful to users in terms of reliability, lessening the decision making effort, increasing confidence and also awareness in decision making. This study has produced the following outcomes, along with achieving all of its objectives: (i) a conceptual design model for ComPDA which incorporates suitable decision strategies and techniques identified via systematic investigations; (ii) two functional ComPDA prototypes to validate the conceptual design model and to demonstrate its applicability in different situations, (iii) an instrument for measuring helpfulness which includes dimensions from outcome and process aspects; and (iv) comparative analyses of decision models, strategies and techniques which provide basis for future studies.