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Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction

Roslan, Ridzuan (2011) Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction. Masters thesis, Universiti Utara Malaysia.

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Abstract

Changes in technologies have changed our lives. Education field was not exempted from the current technology changes. Technology now plays an important role to improve accessibility in seeking knowledge and wisdom much faster and easier. The changes of Malaysia’s education system and worldwide generally have taken steps to lead the field in using trusted online access to benefit the education sector. Public and private institutions in Malaysia have been taking advantage from ease of internet access to provide its students with more secure and reliable information more effectively. Therefore, this study exploits the technology acceptance model established by Davis (1989) to examine the level of acceptance using Learning Zone as a portal that helps learning process. Technology acceptance model (TAM) established by Davis (1989) has three basic instruments of perceived usefulness (PU), perceived ease of use (PEU) and user satisfaction (US). However, intention to Use (IU) had been inserted in this study as a mediator to examine whether perceived usefulness and perceived ease of use will have an impact on the intention to use to achieve satisfaction. Students of Universiti Utara Malaysia (UUM) which have access of using Learning Zone have been selected to participate in the study. A total of 391 usable data provide by the respondents is being used to achieve the objectives of the study. Therefore, correlation and multiple regression analysis were used to examine whether perceived usefulness and perceived ease of use will have the impact on user satisfaction. Generally, the correlation analysis shows that there is a significant and strong positive correlation between variables perceived usefulness towards user satisfaction; perceived ease of use towards user satisfaction; and intention to use towards user satisfaction.

Item Type: Thesis (Masters)
Uncontrolled Keywords: User Satisfaction, Learning Zone, Universiti Utara Malaysia (UUM) Students
Subjects: T Technology > T Technology (General)
L Education > L Education (General)
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 30 Jul 2012 02:07
Last Modified: 24 Jul 2013 12:18
URI: http://etd.uum.edu.my/id/eprint/2869

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