Assessing Online B2B Utilization Among Business Owners in Bayan Lepas Pulau Pinang

This project paper discusses the assessing online B2B utilization among businesses owners in Bayan Lepas, Pulau Pinang. This study involves 103 respondents who were selected via judgement sampling technique. They were asked not only on their assessing towards B2B but also the factors influencing them to use B2B in running their businesses. The analyses show that the samples’ perceptions towards B2B are not nearly positive while the independent variables (confident, experience and knowledge, service and attitude) listed in the model do not significantly correlate with the dependent variable (B2B online usage). Even though there are so many businesses owners know the online transaction and run their business through online but they still could not have a confident and knowledge regarding B2B. In the nutshell, B2B is not really popular among businesses’ owners in Bayan Lepas, Pulau Pinang.