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Micro-Entrepreneur: Motivations, Challenges and Success Factors

Kalimah, Shahidan (2011) Micro-Entrepreneur: Motivations, Challenges and Success Factors. Masters thesis, Universiti Utara Malaysia.

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Abstract

Micro-enterprise plays an important role in contributing toward a stable and sustainable social and economic community environment. A core of small enterprise, particularly micro-enterprise (five or fewer employees), is needed to build and maintain the sustainability of social cultural, environment and economic development of communities. The purpose of this study is to examine the motivations, challenges and key success factors for micro-entrepreneur in Kedah and Perlis. The micro-entrepreneur reveals that they are motivated to increase their income at the time they entering their business. Manage the business well and customer services as the key of success factors in their business. More than that, scarcity of financial resources in their business is a challenge to them.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Micro-Entrepreneur, Motivation, Challenges and Success Factors.
Subjects: H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr Husni Ismail
Date Deposited: 30 Jul 2012 05:03
Last Modified: 19 Apr 2016 01:14
URI: http://etd.uum.edu.my/id/eprint/2900

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