Employees' Aspiration Toward Employers : A Study Of Various Organisations In Kota Bharu, Kelantan

The study focused on employees' aspiration toward their employers in Kota Bharu, Kelantan. The study attempts to investigate the relationship between the five dimensions such as self-efficacy and advancement, health and well being in workplace, rewards and benefits, training and development and empowerment with employees' satisfaction and motivation. The study utilized respondents who were
randomly sampled from the public and private sectors using questionnaires. The return rate of the survey was 77%. Survey results indicated that employees' aspired
self-advancement in their career as the main aspiration to gain satisfaction and motivation with regards to gender, organization type, education level and employment status. The result is important for the employers to identify elements that might fulfill their employees' needs to reduce employee turnover rate and loss of intellectual, skillful and reputable workers. It is also to provide some guidelines for the employer to offer conducive environment that suits the Islamic principles.