UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

Brand Loyalty : The Case of Telekom Malaysia (TM)

Lazan, Ahmad Najib (2012) Brand Loyalty : The Case of Telekom Malaysia (TM). Masters thesis, Universiti Utara Malaysia.

[img] Text
AHMAD_NAJIB_BIN_LAZAN.pdf
Restricted to Registered users only

Download (995kB)
[img]
Preview
Text
AHMAD_NAJIB_BIN_LAZAN.pdf

Download (444kB) | Preview

Abstract

Brand loyalty is the main thing in an organization that leads by customer satisfaction toward products and services offer. This study is conducted to explore the main factors that contribute to brand loyalty in the telecommunication company, TM .There are five main factors used in the case study that is commitment, customer satisfaction, corporate image, trust and promotion on brand loyalty in the telecommunication company. This study used survey methods, where a total of 290 survey forms were distributed to TM customers through convenience sampling but only 165 were obtained and usable. The result shows a significant positive relationship between the variables (commitment, customer satisfaction, corporate image, trust and promotion) toward brand loyalty.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce. > HF5001-6182 Business
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 29 Jan 2013 01:42
Last Modified: 19 Apr 2016 08:10
URI: http://etd.uum.edu.my/id/eprint/3070

Actions (login required)

View Item View Item