An Investigation on Factors Influencing Coaching Readiness Among Employees in Manufacturing Organizations in Penang, Malaysia

This study investigates the coaching readiness level of manufacturing employees in Penang, Malaysia and the factors that influence them. Kretzschemar’s coaching readiness model is used as the main reference to identify potential factors influencing the coaching readiness. The finding was generated from the thirty seven completed questionnaires that were distributed to employees in three different manufacturing industries in Penang, Malaysia. Multiple regression analysis performed to identify the most significant factors that influence the coaching readiness level. Commitment to change has been identified as the strongest and most significant factors that influence the coaching readiness. Knowledge of coaching also has a significant correlation with the client’s readiness. Psychological interpretation and feeling safe did not show any significant influence on the coaching readiness. In general, the study shows that commitment to change and the knowledge of coaching can be used as one of influencing factors to increase coaching readiness among employees. Organization that is planning to offer coaching to its employees should pay more attention to these two factors in order to ensure the program acceptance. The limitations of the study are also highlighted in this paper.