A Study on Information Revelation and Internet Privacy Concern on Social Network Sites of Facebook: A Case Study of Non-Trained Substitute Teachers of Universiti Utara Malaysia

The purpose of this study is to determine the relationship between Internet privacy concerns and information revelation on Facebook among non-trained substitute teachers of Universiti Utara Malaysia. Facebook is one of the social network sites that increasingly attract millions of users in the cyber world, many have used this site into their daily practice to establish or maintain their social networks connection with others. In this study, there are five objectives constructed to evaluate the relationship between Internet privacy concerns and information revelation on Facebook. The findings revealed that there are no relationships between Internet privacy concerns and information revelation on Facebook. Data are gathered using questionnaires and analysed by using Statistical Package for Social Science Software (SPSS). The paper finally presents the outcome of the study, together with the limitations and avenues for future research of this topic.