Corporate Dashboard for Payphone Service: Case Study of Pernec PayPoint Requirement

With the commitment to provide extensive high quality payphone services, the major challenge for PayPoint, the leader in the payphone industry in Malaysia, is in making a good decision in its operation. With current practice, the process is very time consuming and the result may not be reliable. Therefore, a systematic and informative corporate dashboard need to be provided especially for managerial level in supporting their decision making process. This study propose a dashboard application design that provides a single-screen display of relevant and critical business metrics analytics to enable faster and more effective decision making. The methodology used in this research is divided into requirement, design and implementation phases. The implementation using samples data has demonstrated the potential use of the dashboard. The findings can be used by management as starting point to identify the root cause and to take the necessary actions to solve the problem.