Kedinamikan Perniagaan Syarikat Cina Semenanjung Malaysia Era Dasar Ekonomi Baru

Due to the introduction of the New Economic Policy (NEP) in 1971, it was generally perceived that the Chinese business community would not perform too well because of the so called limitations of the said policy. However, against all expectations, the Chinese business community infact performed tremendously and outstandingly well by 1990. The problem statement therefore is how and why the Chinese business community performed so well despite the limitations of the NEP. This thesis therefore traces the development of the dynamics of the Chinese business community in Peninsular Malaysia during the NEP period. This study employs the Structure, Conduct and Performance (SCP) Model approach in assessing the performance especially in the transformation of business structure, strategy, innovation and achievement. In addition, it also analyses the Chinese business community’s views on the NEP. This thesis is a historical study conducted through primary source-based business documents and archival sources. Three companies from the main board of Kuala Lumpur Stocks Exchange (KLSE) were chosen for case study. In the findings, business diversification methods were common strategies applied by the Chinese enterprises to increase the number of firm size. The companies responded to the government’s calling opening up the ownership of shares for the Malay-Bumiputera investors without affecting their performance. Innovation was practiced to preserve Chinese-owned business companies together with merger and acquisition as well as strengthening research and development. Manoeuvre was applied to their business momentum in a consistent and competitive performance despite the many challenges posed by the NEP. The significance of this study is that it shows that the rapid expansion of Chinese business during the NEP period was due to internal dynamics and innovation rather than government patronage and this model may be used by others for successful business expansion.