Hubungan Strategi Rantaian Bekalan dengan Prestasi Rantaian Bekalan di Dalam Industri Automotif di Malaysia

Supply chain management is an alternative approach used in the automotive industry to achieve higher levels of competitiveness. Many challenges and problems can be resolved competitively through efficient and effective supply chain. In examining the issues of consistency in supply chain management a conceptual framework has been developed. This framework elaborates the relationship between supply chain strategy and supply chain performance through the mediation role of supply chain practices. In addition, this framework also describes the moderating role of quality management practices in enhancing supply chain performance. For the purpose of testing the research framework, a quantitative approach using survey method was employed. A total of 275 questionnaire sets were distributed to automotive component suppliers located in
Malaysia. Out of that number, 65 questionnaire sets were returned and usable for the data analysis. The collected data were analysed using descriptive statistics and
inferential statistics approaches. The results showed that supply chain strategy is a poor predictor of supply chain performance but it can be a strong predictor of supply chain practices. This illustrates the need of practices in ensuring the developed strategy can contribute toward improved supply chain performance. The conducted test of mediation effect showed that the supply chain practice acts as a full mediator towards relationship between supply chain strategy and performance. This study has also proven that quality management practices can play the role as a
moderating variable in the relationship between supply chain strategy and performance. More importantly, this study revealed that if quality management practices had been applied at a high level, it could act as a strategy to enhance supply chain performance. It is hoped that the findings can contribute toward the enrichment of knowledge in the supply chain management area and also help the
industry players in managing supply chain more efficiently and effectively.