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Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak

Yusrizal, Ahmad (2013) Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak. Masters thesis, Universiti Utara Malaysia.

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Abstract

The purpose of this study was to see whether there was a correlation between the perception of the quality of government services received and the level of satisfaction with quality of life of Contract Farming Program participant, and if there was a correlation between these variables, how strong the influence on the quality of life. Also examined is whether the differences in demographic factors have a significant impact on the quality of life of the participants. The study population is the entire contract farming program participants found throughout the country, namely a total of 25,689 people (Population). The sampling method used was simple random probability sampling. Questionnaires were used as a method for data collection. Of the 450 questionnaires distributed, a total of 409 was returned and only 394 can be used. Data were analyzed using Statistical Package for the Social Sciences (SPSS) version 16. Pearson correlation analysis is used to determine the correlation between variables. While the Multiple Regression is used to determine the influence of the independent variables to the dependent variable. ANOVA analysis was used to see whether differences in demographics have an impact on the dependent variable. The findings indicate there is a strong positive relationship between service quality and service satisfaction with quality of life in which both of these variables affects 40.3% of the overall quality of life. Also found were differences in the level of educational attainment and number of services received have a significant impact on quality of life. These findings can be used as input to the management of Ministry of Agriculture and Agro-based Industry in planning and implementing this program with emphasis on quality of services delivered, and strive to meet the needs and desires of the participants. The program can also be used as an instruments to achieve the government's goal to improve quality of life and reduce poverty in the rural population of whom the majority are involved in agricultural activities.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce. > HF5415.33 Consumer Behavior.
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 25 Sep 2013 03:41
Last Modified: 18 Apr 2016 00:44
URI: http://etd.uum.edu.my/id/eprint/3579

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