Revitalization in the Management of Change of Malaysian Financial Institutions

Revitalization is a crucial factor of a successful change process. This dissertation was designed to investigate the relationship between motivating change, vision of change, continuous innovation, and sustaining momentum with revitalization. It employed mixed method, which is both quantitative and qualitative research methodologies in examining the said relationship against real-life scenarios of major change in two Malaysian financial institutions – BSN and Affin Bank. Through mail survey questionnaire and semi-structured interviews, a total of 156 (74–BSN; 82-Affin Bank) managers at all level completed the said questionnaires and made of the case study of this research. The findings of the study confirmed the positive relationship (association) of motivating change, vision of change, continuous innovation, and sustaining momentum with revitalization. Other than contributing to the body of knowledge over a subject which is empirically scarce, the study further renewed the importance of micro level analysis of two Malaysian financial organizations i.e. managers rather than only the macro level. The study prides its originality and ends with comprehensive practical recommendations for organization in blending the elements of motivating change, vision of change, continuous innovation, and sustaining momentum into arriving to the desired state of revitalization.