Determinants international student's satisfaction in UUM

Ong, Chee Hui (2014) Determinants international student's satisfaction in UUM. Masters thesis, Universiti Utara Malaysia.

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Abstract

Nowadays, higher education is becoming increasingly globalized and internationalized. The number of international students studying in Malaysian institution of higher education is continuously growing. International students contribute their own success, campus diversity, campus internationalization and also economic of Malaysia. However, decreasing number of international students in UUM show a declining trends compare with the increasing number of international students in Malaysia. So, the purpose of the study is to examine the determinants of international student’s satisfaction.There is a large body of research on student satisfaction and factors leading to student satisfaction. However, this study will focus only on all the international students in UUM, total 2053 international students in different education level and from different countries. This study is a quantitative research, a questionnaire has been developed and an online survey was used. A total of 178 usable responses were received and regression analysis is using to analyze the data.This study develops and tests a model of international student satisfaction. The findings indicate the importance of service quality related to both educational and non-educational services varies among nationality groups, therefore has a differential impact on student satisfaction. Eight factors that have been investigated in the study is accommodation, economic consideration, safety, education, technology, social, image and prestige and culture integrated. The eight factors were adopted from previous research by Arambewela & Hall (2009) and Akiko (2008).

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