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A study of generation Y attitude towards usage of internet for e-commerce in MSC landmark, Kuala Lumpur & Selangor state

Luthfi, Harvi Muhammad (2014) A study of generation Y attitude towards usage of internet for e-commerce in MSC landmark, Kuala Lumpur & Selangor state. Masters thesis, Universiti Utara Malaysia.

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Abstract

The last two decades have experienced rapid expansion of information and communication technology. This wide application of internet stated its influence on attitude and adoption of internet among various generations. The generation Y which is "the millennia1 generation", are the major one who has connected with the technology, especially internet usage, widely in every aspect of life. They adopt technology application in shopping product and services, moving away from traditional purchasing behavior of consumer. Though various studies have come out in the area of generation Y and technology adoption, very less studies are observed in the Malaysian context, considering the consumer internet usage attitude and e-commerce activities. Hence this particular study, then observe and analyze generation Y attitude towards internet usage and e-commerce activities with its moderating impact of computer literacy and gender variation.

Item Type: Thesis (Masters)
Subjects: T Technology > T Technology (General) > T58.5-58.64 Information technology
T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 25 Sep 2014 03:15
Last Modified: 14 Apr 2016 04:39
URI: http://etd.uum.edu.my/id/eprint/4096

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