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Factors Affecting the Customer Loyalty In Islamic Banking in Riau.

Boy Syamsul, Bakhiri (2006) Factors Affecting the Customer Loyalty In Islamic Banking in Riau. Masters thesis, Universiti Utara Malaysia.

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Abstract

One hundred questionnaires, which were considered as complete, acceptable and usable were received from the customers of two Islamic banks to the area of Pekanbaru, Riau, Indonesia. Questionnaire was designed to examine factors affecting the customer loyalty in Islamic banking. More over, this study was also designed to examine the customer's knowledge in Islamic banking and the factors considered in the process of selecting an Islamic bank by demographic group and socio characteristics. The data were analyzed by using SPSS programmed. Chi-square test and One-way ANOVA was applied in order to determine the significant relationship for two hypotheses. The findings revealed that knowledge in Islamic banking and bank selection criteria are significantly related to loyalty in Islamic banking. Besides all these analysis percentage and frequency distribution were also used to analyze the respondent preference.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Banking, Islamic Banking, Economic, Customer Loyalty, Financial
Subjects: H Social Sciences > HF Commerce. > HF5601-5689 Accounting
Divisions: College of Business (COB)
Depositing User: Mr Husni Ismail
Date Deposited: 01 Apr 2009 02:06
Last Modified: 24 Jul 2013 12:05
URI: http://etd.uum.edu.my/id/eprint/41

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