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Factors Affecting The Acceptance Of E-Ticketing Services For Airline Reservation System Among UUM

Belhagi, Abdalla F. A. (2008) Factors Affecting The Acceptance Of E-Ticketing Services For Airline Reservation System Among UUM. Masters thesis, Universiti Utara Malaysia.

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Abstract

The growth of the IT usage has been tremendous in the world of business today and no doubt it has been widely used in the area of airline industry. The e-ticketing system is one of the examples of such application of the technology. This study is a user-focused research that aims to identify the factors that determine acceptance of e-ticketing system by user. Adapting the technology acceptance model (TAM) as a theoreticaI framework, this study examines the variables perceived usefulness and perceived ease of use as antecedents of behavior intention to use the technology. Furthermore this study examines the effect of computer self-efficacy as determinant towards perceived usefulness and perceived ease of use. Finding will be expected to show the significant effect of computer self-efficacy in explaining behavior intention though perceived ease of use and perceived usefulness.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Perceived Usefulness, Perceived Ease Of Use, E-Ticketing Services, Airline Reservation System
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: College of Arts and Sciences (CAS)
Depositing User: Mr Husni Ismail
Date Deposited: 12 Oct 2009 03:15
Last Modified: 24 Jul 2013 12:07
URI: http://etd.uum.edu.my/id/eprint/443

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