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Perilaku komunikasi dan keberdayaan petani wanita agribisnis di kawasan pendesaan provinsi Sumatera Selatan

Asyiek, Fauziah (2014) Perilaku komunikasi dan keberdayaan petani wanita agribisnis di kawasan pendesaan provinsi Sumatera Selatan. PhD. thesis, Universiti Utara Malaysia.

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Abstract

The empowerment of women to make decisions and be psychologically strong is associated with the factors of social economic characteristics, social systems, communication behavior, role of support organizations and agricultural development agencies work performances. Nevertheless, past researches show that women empowerment is still lacking despite the implementation of various development programmes to encourage the involvement of women especially in the acceptance of innovation in fields related to agricultural businesses. Therefore, this study was carried out to identify whether differences exist in the women empowerment in agriculture from social economic characteristics. This study also aimed to identify the relationship of social systems, agricultural based businesses, support organizations for agricultural businesses, and agriculture development agencies work performances with the empowerment of women in agricultural businesses and communication behavior. The study also investigated the predictor variables of empowerment and whether communication behavior plays a mediating role in the relationship of the variables. Quantitative method was used in this study. Data was collected using a questionnaire. Six hundred respondents were chosen randomly using multi stage cluster sampling from three districts in the province of South Sumatera. The data was analysed using the one way ANOVA test, t-test, Pearson’s correlation and Multiple Regression. The results show that there are differences in the empowerment of farmers decision making based on age, informal education, experience duration in agriculture and land ownerships status. Psychological empowerment differs according to informal education, experience duration in agriculture, and land ownership status. The study reveals a significant relationship between social systems, support organizations for agricultural businesses and communication behavior with the empowerment of women farmers. A significant relationship was also discovered between social systems, support organizations for agricultural businesses and the agricultural development agencies work performances with communication behavior. Organizational culture, information seeking, innovation seeking assistance, knowledge development and communication, access to information, technological development and facilitators contribute as predictor for empowerment. The study found that communication behavior does not play a mediating role in the relationship of the variables. This study supports the Diffusion of Innovation Theory’s axioms in the context of women empowerment.

Item Type: Thesis (PhD.)
Uncontrolled Keywords: Women empowerment, Communication behavior, Social Systems, Support organizations for agricultural businesses, Extension agent
Subjects: H Social Sciences > HM Sociology.
S Agriculture > S Agriculture (General)
Divisions: Awang Had Salleh Graduate School of Arts & Sciences
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 02 Apr 2015 01:09
Last Modified: 24 Apr 2016 07:44
URI: http://etd.uum.edu.my/id/eprint/4492

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