Analyzing the relationship of technology support, funding and product strategies in new product success in Malaysia manufacturing industry

Zuraidah, Darus (2015) Analyzing the relationship of technology support, funding and product strategies in new product success in Malaysia manufacturing industry. Masters thesis, Universiti Utara Malaysia.

	Text s811132.pdf Restricted to Repository staff only Download (709kB)
Preview	Text s811132_abstract.pdf Download (715kB) | Preview

Abstract

The importance of new product development (NPD) has grown gradually over the last few decades, and is now the leading driver of competition in many industries all over the world including Malaysia. There are many critical factors that contribute successful in developing new products. Examples of such critical success factors are top management support, external support, and strategies. Being able to produce a new product is a good indicator for a companies, it’s showed the companies still on the league. However, not all of new product success as it was expected, thus main purpose of this study is to analyse the relationship between technology support, external support and product strategies with new product success in Malaysia manufacturing industries. The objectives of this study is to examine the relationship between technology support, external support and product strategies with new product success (quality guidelines and cost performance). Data was collected through a survey of 40 respondents from various manufacturing companies in Kedah using the approach of quantitative research methods. Analysis of the quantitative data suggests that technology support has a strong positive relationship towards new product development in Malaysia manufacturing industry. Meanwhile for external support and product strategies, there are positive and negative relationship between these variables and new product. At the end of this study, recommendations have been given for future studies

Actions (login required)

View Item