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The relationship of social media and social networking sites on employee job performance in Division Information Technology, Telekom Malaysia

Asnani, Kamasan (2013) The relationship of social media and social networking sites on employee job performance in Division Information Technology, Telekom Malaysia. Masters thesis, Universiti Utara Malaysia.

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Abstract

The rising of the social media and social networking sites has been a phenomenon around the world nowadays and people are using them everywhere including in the work place. These applications allow employee to connect, communicate, find and share information at their fingertips. Recently, the use of social media and social networking sites (SMSNS) at the workplace has generated much concern and discussion. Thus, this study will identify the relationship of social media and social networking sites on employee job performance in Division of Information Technology, Telekom Malaysia Berhad. In this study, social networking behavior, work ethic, personal attribute and emotional reward have been selected as the independent variables, while the employee job performance, as a dependent variable. Simple Random Sampling was used to identify the number of respondent for this study. The numbers of questionnaires distributed were 270, where 215 respondents had returned their questionnaire which consists of 79.6%. The result reveals positive relationships between those variables and employee job performance. The correlation coefficient for the Employee Job Performance with Social Networking Behaviour, Work Ethic, Personal Attribute and Emotional Reward is 0.889, 0.978, 0.976, and 0.992. The result shows that high relationship was found between independent variable to employee job performance. The regression results shows that work ethic (β=0.70), personal attribute (β=1.019) and emotional reward (β=1.984) have highest beta value with R Square=0.998 of the variance in employee job performance. Thus, it is crucial for the organization to examine the relationship of social media and social networking sites on employee job performance

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce. > HF5549-5549.5 Personnel Management. Employment
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 15 Oct 2015 03:47
Last Modified: 17 Apr 2016 07:10
URI: http://etd.uum.edu.my/id/eprint/5033

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