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Persepsi usahawan industry kecil dan sederhana (IKS) bumiputera terhadap pensijilan halal Malaysia

Siti Khalilah, Basarud-din (2013) Persepsi usahawan industry kecil dan sederhana (IKS) bumiputera terhadap pensijilan halal Malaysia. Masters thesis, Universiti Utara Malaysia.

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Abstract

This study aims to evaluate the perception of Bumiputera Small and Medium-Sized Enterprises (SMEs) entreprenuers towards Malaysia's halal certification. Malaysian halal certification is important towards halal food industry because halal certification as a symbol that the food is halal and allowed. Halal means permitted or lawful for product consumption. The increase in the Muslim population is increasing. Therefore, the demand for halal food is growing in local and global. Malaysia's halal certification is seen as an important aspect of the food industry. However, there are still many entrepreneurs, especially Bumiputera SMEs entrepreneurs do not have the halal certification on their products that manufactured by them. This study focuses on the Bumiputera SMEs entrepreneurs who do not have the Malaysian halal certification. The objective of this research is to identify the factors that influence the perception of bumiputera SMEs entrepreneurs of Malaysia's halal certification. Respondents were 117 of bumiputera SMEs entrepreneurs at Daerah Kubang Pasu in Jitra, Kedah. The data collected were analyzed using "Statistical Package for Social Sciences (SPSS)" version 19.0. The data analysis techniques are used are descriptive analysis, correlation analysis and multiple regression analysis. Findings showed that the procedure of Malaysian halal certification, self-identity and attitudes have a significant to influence on the perception of the SMEs entrepreneurs who do not have Malaysian halal certification

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 28 Oct 2015 02:43
Last Modified: 18 Apr 2016 02:42
URI: http://etd.uum.edu.my/id/eprint/5098

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