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The relationship between generation Y's characteristics and acceptance of social network as job search engine

Logeswran, Ramasamy (2013) The relationship between generation Y's characteristics and acceptance of social network as job search engine. Masters thesis, Universiti Utara Malaysia.

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Abstract

Acceptance of social network as job search engine is based on the determinations of Generation Y’s characteristics. The aim of this study is to determine the relationship between Generation Y’s characteristics of technology savvy, diverse, impatient and ambitious and acceptance of social network as job search engine. This cross-sectional study was conducted among 344 final year undergraduates from University of Malaya (UM). Random sampling technique was the sampling technique used in this study. Four adapted questionnaires were used to measure the Generation Y’s characteristics of technology savvy, diverse, impatient and ambitious and acceptance level of social network as job search engine. Regression analysis was applied to test the hypotheses. The result showed that technology savvy, diverse and impatient are the influencing characteristics of the respondents to accept social network as their job search engine. Technology savvy has been found as the strongest characteristic in influencing the acceptance level of social network as job search engine. Finally, discussion, limitation of the study, suggestion and conclusion also were discussed in order to create platform for future researcher to enhance this study

Item Type: Thesis (Masters)
Uncontrolled Keywords: Generation Y’s Characteristics, Social Network and Job Search Engine
Subjects: H Social Sciences > HF Commerce. > HF5549-5549.5 Personnel Management. Employment
H Social Sciences > HM Sociology.
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 04 Nov 2015 09:08
Last Modified: 18 Apr 2016 00:19
URI: http://etd.uum.edu.my/id/eprint/5147

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