Tarawneh, Omar Husain Mohammad (2014) A consumer perspective e-commerce websites evaluation model. PhD. thesis, Universiti Utara Malaysia.
s91930.pdf
Download (6MB) | Preview
s91930_abstract.pdf
Download (2MB) | Preview
Abstract
Existing website evaluation methods have some weaknesses such as neglecting consumer criteria in their evaluation, being unable to deal with qualitative criteria, and involving complex weight and score calculations. This research aims to develop a hybrid consumer-oriented e-commerce website evaluation model based on the Fuzzy Analytical Hierarchy Process (FAHP) and the Hardmard Method (HM). Four phases were involved in developing the model: requirements identification, empirical study, model construction, and model confirmation. Requirements identification and empirical study were to identify critical web-design criteria and gather online consumers' preferences. Data, collected from 152 Malaysian consumers using online questionnaires, were used to identify critical e-commerce website features and scale
of importance. The new evaluation model comprised of three components. First, the
consumer evaluation criteria that consist of the important principles considered by
consumers; second, the evaluation mechanisms that integrate FAHP and HM consisting of mathematical expressions that handle subjective judgments, new formulas to calculate the weight and score for each criterion; and third, the evaluation procedures consisting of activities that comprise of goal establishment, document
preparation, and identification of website performance. The model was examined by six experts and applied to four case studies. The results show that the new model is practical, and appropriate to evaluate e-commerce websites from consumers' perspectives, and is able to calculate weights and scores for qualitative criteria in a simple way. In addition, it is able to assist decision-makers to make decisions in a measured objective way. The model also contributes new knowledge to the software evaluation field
Item Type: | Thesis (PhD.) |
---|---|
Supervisor : | Ahmad, Fudziah and Yahaya, Jamaiyah |
Item ID: | 5299 |
Uncontrolled Keywords: | E-commerce website evaluation model, Fuzzy Analytical Hierarchy Process, Hardmard Method |
Subjects: | Q Science > QA Mathematics > QA71-90 Instruments and machines |
Divisions: | Awang Had Salleh Graduate School of Arts & Sciences |
Date Deposited: | 14 Dec 2015 05:48 |
Last Modified: | 17 Jan 2023 00:45 |
Department: | Awang Had Salleh Graduate School of Arts and Sciences |
Name: | Ahmad, Fudziah and Yahaya, Jamaiyah |
URI: | https://etd.uum.edu.my/id/eprint/5299 |