Pembangunan komuniti, peluang bagi usahawan kecil dan menengah sektor pelancongan di Provinsi Banten Indonesia

Community development is one of the important agenda of a country to increase the well-being and prosperity of it’s people. Community participation in the mainstream of development is said to be able to create entrepreneurial opportunities and to enhance the economic activity and thus benefit the whole community. Thus this research has chosen the tourism sector for the study because of its contribution to the National Income. The
purpose of this study is to produce a model of the influence of the community development in providing opportunities for small and medium tourism enterprises in the province of Banten, directly or indirectly through knowledge, attitudes, and behavior of entrepreneurs themselves. Research was conducted using quantitative research to provide empirical generalization, set objectives, concepts, proving the theory, and development of a theory. The subject of this research is the community of 400 individuals, which comprises entrepreneurs and the people who live in the three districts of the study area using proportional stratified random sampling technique. Research data was obtained by
using questionnaires. Finding has shown that there is a direct correlation between community development and entrepreneurial opportunities, however, there is an indirect influence and of significant in knowledge, attitude and behavior of entrepreneurs in community development consisting of collaborations, substitute product and acquisition, while the promotion and sustainable development has no significant effect on entrepreneurial opportunities. Variables such as gender, educational level, marital status, dependents, specification of entrepreneurship, no of employees, procurement, initial capital, and the status of entrepreneurs do have significant influence on the entrepreneurial opportunities but age, amount of profits, and capital largely have no significant influence on entrepreneurial opportunities