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The performance of commercial banks : The role of organizational culture as a mediator and external environment as a moderator

Innocent, Otache (2015) The performance of commercial banks : The role of organizational culture as a mediator and external environment as a moderator. PhD. thesis, Universiti Utara Malaysia.

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Abstract

Business environment has become very dynamic and highly competitive. This is occasioned by globalization and massive developments in the technological world, especially advancements in Information and Communications Technology (ICT). As a result, business organizations are faced with a lot of challenges. To cope with the challenges and achieve superior performance, business organizations need to be entrepreneurially inclined, market-oriented, and strategically positioned. Similarly, they need to develop and nurture appropriate and strong organizational culture for them to be entrepreneurially inclined, market-oriented, and strategically positioned. It is against this background that this study investigated the mediating and moderating effects of organizational culture and external environment on the relationship between corporate entrepreneurship, market orientation, strategic orientation, and performance of commercial banks in Nigeria. Data were collected from 297 bank managers through a self-reported questionnaire and data analysis was carried out using SPSS version 19. Findings revealed that corporate entrepreneurship, market orientation, and strategic orientation were positively and significantly related to organizational performance. Further analysis indicated that organizational culture of teamwork mediated the relationship between corporate entrepreneurship, market orientation, strategic orientation, and organizational performance. Also, data analysis showed that external environment (competitive intensity) did not moderate the relationship between corporate entrepreneurship, market orientation, strategic orientation, and organizational performance. Thus, it was concluded that although corporate entrepreneurship, market orientation, and strategic orientation were positively and significantly related to organizational performance, even in the face of competitive challenges, however, the effects of corporate entrepreneurship, market orientation, and strategic orientation on organizational performance will be greater if organizations develop and continuously nurture strong organizational culture of teamwork.

Item Type: Thesis (PhD.)
Uncontrolled Keywords: Organizational culture, external environment, corporate entrepreneurship, market orientation, organizational performance
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD58.7 Organizational Behavior.
Divisions: School of Business Management
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 21 Jan 2016 03:55
Last Modified: 12 Apr 2016 06:43
URI: http://etd.uum.edu.my/id/eprint/5444

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