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Exploring the relationship of innovation and features towards new product development

Muhamad Hazwan, Hashim (2015) Exploring the relationship of innovation and features towards new product development. Masters thesis, Universiti Utara Malaysia.

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Abstract

The manufacturing sector is the most important component in the economic development of a country. The effect of the explosion in development of the product manufacturing world generally, especially in Asia and in Malaysia, in particular, has led to a requirement of the importance of the study was designed to investigate the relationship between product strategy, design, innovation and features towards the development of new products in manufacturing industry. The sample of this study is among employees in the manufacturing industry in Kedah. The methodology used for this study is through the quantitative method which is through Pearson correlation analysis and multiple regression analysis in which the questionnaire was distributed among employees in manufacturing industries in Kedah, Malaysia. The statistical approach used to describe the data obtained in this study. Some of the studies have been conducted to analyze data such as factor analysis, reliability test, normality test, descriptive analysis, Pearson correlation analysis and multiple regression analysis. Factor analysis was conducted to determine the number of factors selected. Multiple regression analysis was used to examine the influence of product strategy, design, innovation and product features towards new product development. Pearson correlation analysis was performed to examine whether the dimension in product strategy, design, innovation and product features have a direct relationship with the development of new products. The results showed that the product strategy, design, innovation and product features have a direct relationship with new product development. In multiple regression analysis, there is a strong influence on the product strategy and innovation towards new product development. The results of this study also show that the theory of Key Success Factors (KSFs) can increase a company’s production performance. The impact of this research will provide knowledge and better understanding among researchers and entrepreneurs of the manufacturing industries in developing the formula to develop new products

Item Type: Thesis (Masters)
Uncontrolled Keywords: Product Strategy, Design, Innovation, Features, New Product Development
Subjects: H Social Sciences > HF Commerce. > HF5549-5549.5 Personnel Management. Employment
Divisions: School of Business Management
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 17 Mar 2016 04:52
Last Modified: 12 Apr 2016 07:40
URI: http://etd.uum.edu.my/id/eprint/5491

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