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Faktor-Faktor Yang Mempengaruhi Tahap Kesedaran Terhadap Hak-Hak Pengguna

Lim, Yong Hooi (2002) Faktor-Faktor Yang Mempengaruhi Tahap Kesedaran Terhadap Hak-Hak Pengguna. Masters thesis, Universiti Utara Malaysia.

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Abstract

The objective of this research is to identify the level of awareness towards the consumer's right and the factors that influence the level of awareness towards the consumer's right. This research will also determine whether attitude of consumers, effort of government and education system have the relationship with the level of awareness towards the consumer's right or not. While, this research will also determine the variables such as attitude of consumers, effort of government and education system that having the strongest influence to the level of awareness towards the consumer's right. The sample of research consisted of 266 full time student that was chosen randomly from Graduate School in Northern University of Malaysia based on the student's field of programme. The data are collected by using the questionnaire and analyzed by using frequency distribution, percentages, score mean, standard deviation, pearson correlation test and regression analysis. The finding of research shows that most of the respondent are moderately conscious towards the consumer's right such as right to have basic necessity, right to have security, right to get information, right of choosing, right to voice out, right to have compensation and the right to have the healthy & safety environment. Besides, attitude of consulmer has significant relationship (positive but weak) with the level of awareness towards consumer's right. While, effort of government also have significant relationship (positive but weak) with the level of awareness towards consumer's right. However, education system does not have significant relationship with the level of awareness towards consumer's right. According to the finding of research, attitude of consumers is the strongest fiictor that influences the level of awareness towards consumer's right. Furthermore, effort of government is the secondary factor that influences the level of awareness towards the consumer's right. While, education system is the factor that has the least influence to the level of awareness towards the consumer's right compared to attitude of consumers and effort of government.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Consumerism, Awareness, Consumer's Right, Case Studies
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Faculty and School System > Sekolah Siswazah
Depositing User: Mrs Hafiza Mohd Akhir
Date Deposited: 28 Oct 2009 05:51
Last Modified: 24 Jul 2013 12:07
URI: http://etd.uum.edu.my/id/eprint/569

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